Start a Group Coaching Business Without Funnels
When I first wanted to start a group coaching business, I thought I needed complicated sales funnels, automated email sequences, and expensive ads. That belief kept me from launching for months.
The truth is you don’t need any of that to get started. You can build a profitable group coaching business quickly — without funnels — by focusing on relationships, simplicity, and the right platform.
Table of Contents
Why You Don’t Need Funnels to Start
Funnels can be helpful later, but they’re not required in the beginning. In fact, they often slow you down because you spend weeks building them instead of enrolling clients.
What you really need is:
- A clear offer
- A simple way to enroll clients and collect payments
- A professional space to deliver your coaching
That’s it.
The Biggest Mistake I Made Early On
When I first tried to launch my group coaching program, I spent weeks creating landing pages and automations. By the time I finished, I was burned out and had no clients.
I wish I had started with a simpler process. Now I know that you can start your group coaching business by talking directly to your audience and enrolling clients manually.
Skool: The Simplest Way to Run Group Coaching
I use Skool as my home base for group coaching, and it’s the reason I was able to scale quickly without funnels.
Skool gives me:
- A clean community feed where clients can connect
- A classroom to host replays, resources, and homework
- A calendar for coaching calls and events
- Built-in Stripe payments so clients can pay monthly or per program
If you want to start your group coaching business fast, sign up for Skool here: click this link to get started now.
How to Start Without Funnels
- Clarify your offer – What result will your group coaching program deliver? Who is it for?
- Reach out to your warm audience – Past clients, followers, or anyone who’s shown interest in your work
- Enroll clients manually – Book calls, answer questions, and onboard them yourself
- Host your coaching in Skool – Add your schedule, upload resources, and deliver value in one place
This method works because it’s personal and fast. You can always add funnels later when you’re ready to scale.
Why Clients Love This Model
Your clients don’t care about funnels or fancy pages. They care about results.
Skool makes it easy for them to access everything in one place. They can connect with other members, attend coaching calls, and watch replays without searching through emails.
Final Thoughts
If you’ve been holding back because you think you need a full funnel, stop waiting. Funnels are a distraction in the early stages.
Here’s what I recommend you do today:
- Sign up for Skool here
- Clarify your group coaching offer
- Invite your first 5–10 clients personally
- Deliver an amazing experience in your Skool group
Once you start, you’ll see that simplicity leads to faster results. Funnels can come later — but for now, focus on getting clients and helping them win.
When I finally stopped overcomplicating things and started enrolling clients manually, everything changed. I realized that funnels were actually slowing me down. Once I removed the pressure of building a perfect funnel, I could focus on the real work: talking to people and enrolling them into my program.
The first time I launched my group coaching business using this simple method, I filled my program with only a handful of social media posts and personal outreach. It was faster and easier than I thought possible.
If you’re ready to skip the funnels and start quickly, sign up for Skool here: click this link to create your group now. You’ll have everything you need in one place.
Another thing I noticed is that clients actually prefer this approach. They appreciate the personal touch of talking to me directly before joining. Funnels can feel cold and transactional, but conversations build trust.
I also love how Skool gives me a professional, distraction-free home for my group coaching clients. With Facebook Groups, I was constantly worried about members getting distracted or missing important posts. Now, everything — the classroom, community, calendar, and replays — is in one place.
If you’re starting from scratch, keep it simple. Your first goal is to enroll a small group of committed clients. Even 5–10 people can give you the momentum and social proof you need to grow.
Another tip is to offer a founding member price for your first group. This gives people an incentive to join quickly, and it helps you get paid while you test and refine your program.
Here’s what you can do this week:
- Sign up for Skool here and set up your group coaching space
- Create a clear description of the results your program delivers
- Reach out to your warm audience personally — past clients, followers, email subscribers
- Invite them to join as founding members at a special price
Once you have those first members, everything gets easier. You’ll gain confidence, testimonials, and the social proof you need to grow without spending a cent on funnels.
Another advantage of this approach is that it’s scalable. As your group grows, you can add more structure, automation, and even funnels later if you choose. But you won’t feel pressured to do it all at once.
Finally, remember that success in group coaching comes down to helping your clients achieve results. Funnels don’t do that — you do. Focus on delivering an amazing experience, and your business will grow through referrals and repeat clients.
Don’t wait until you’ve built the “perfect” funnel. Click here to sign up for Skool: start your group coaching business today. By the end of the week, you could already be enrolling your first clients.