Best Online Platforms for Freelancers and Coaches
When I first started freelancing and coaching, I had no idea which platforms would help me find clients and grow my business. I wasted time jumping from one tool to another, trying to figure out how to manage everything.
Over time, I discovered the best online platforms for freelancers and coaches, and it completely changed how I work. In this post, I’ll share the platforms I use (and recommend) so you can streamline your business and focus on what matters most: serving your clients.
Table of Contents
1. Skool (My #1 Recommendation for Building a Community)
If you’re a coach, you need a place to bring your clients together, deliver content, and run group programs. Skool is the best all-in-one platform I’ve found for this.
Skool combines:
- A community feed where clients can connect
- A classroom for lessons, resources, and replays
- A calendar for calls and events
- Built-in Stripe payments so you can charge monthly or per program
If you’re ready to simplify your coaching business, sign up for Skool here: click this link to create your group now.
2. Upwork (for Finding Freelance Clients)
As a freelancer, one of the best places to start is Upwork. It’s a global marketplace where clients post jobs, and you can submit proposals.
Upwork is especially great for beginners because it gives you immediate access to clients who are actively looking for help. Just make sure your profile is professional and that you tailor your proposals to each project.
3. Fiverr (for Offering Specific Services)
If you have well-defined services, Fiverr can be a great platform to list them. It works differently than Upwork because clients come to you based on the “gigs” you create.
You can offer coaching calls, audits, or packaged freelance services. Many people assume Fiverr is only for low-cost work, but you can absolutely set premium rates if your offer is clear and valuable.
4. LinkedIn (for Networking and Lead Generation)
LinkedIn is one of the best platforms for building relationships with potential clients. Share valuable content, connect with your ideal audience, and start conversations in a professional setting.
Coaches and freelancers often underestimate how effective LinkedIn can be for finding long-term, high-value clients.
5. Calendly (for Scheduling)
When you’re juggling multiple clients, you need a simple way to schedule calls. Calendly is the best tool I’ve found for this. It integrates with your calendar, allows clients to book at their convenience, and sends reminders automatically.
Why Skool Is the Best for Coaches
While platforms like Upwork and LinkedIn are great for finding clients, Skool is the best for running your coaching programs. Instead of piecing together multiple tools, you can create one central hub where clients get everything they need.
I’ve run entire programs from Skool without needing Facebook Groups, complicated websites, or multiple software subscriptions.
If you want to build a professional coaching business the easy way, sign up for Skool here: click this link to get started now.
Final Thoughts
Freelancers and coaches don’t need to be on every platform. Start with one or two that help you get clients (like Upwork or LinkedIn) and one that helps you deliver your programs (like Skool).
Here’s what I recommend you do today:
- Pick the platform where your ideal clients spend time
- Sign up for Skool here if you’re running group programs or coaching
- Streamline your workflow so you can spend more time working with clients and less time managing tools
Once you have the right systems in place, you’ll be able to grow your business faster and with a lot less stress.
When I first started coaching and freelancing, I tried to be everywhere — Facebook, Instagram, email, and multiple tools. But the truth is, you don’t need to be on every platform. What you need is to focus on the right platforms where your ideal clients are already spending time.
For me, Upwork was a great starting point because it gave me access to clients who were actively looking for help. I didn’t have to spend months building an audience before I could start making money. Once I had a few projects completed, I built my profile with testimonials and started landing higher-value clients.
If you want a central hub for delivering your coaching programs, sign up for Skool here: click this link to create your group now. It’s the same platform I use daily with my clients.
Another platform that surprised me was LinkedIn. I underestimated how many decision-makers and ideal clients were active there. When I started posting helpful content and connecting with people in my niche, I was able to build relationships that led to coaching clients and long-term freelance projects.
I also learned the value of using a tool like Calendly early on. It eliminated all the back-and-forth of trying to find a time to meet with clients. This made me look more professional and allowed me to focus on serving, not scheduling.
But the real game-changer for my coaching business was moving everything onto Skool. Before, I was using Facebook Groups for communities, Zoom for live calls, and a course platform for lessons. It was messy, and my clients often missed important information because it was scattered everywhere.
Skool changed all of that. Now I can host my community, courses, coaching calls, and payments all in one clean platform. My clients love the simplicity, and I love that it’s easier to manage.
Here’s how you can get started this week:
- Decide where you’ll find clients (Upwork, LinkedIn, etc.)
- Sign up for Skool here to run your coaching programs in one place
- Set up a Calendly link so clients can book calls with you easily
The sooner you simplify your systems, the sooner you can focus on what actually moves the needle in your business: helping your clients succeed.
If you’re a freelancer, once you land a few projects, think about how you can productize your services. This might mean creating packages or even a group program where you teach what you do. That’s where a platform like Skool really shines — you can turn your skills into scalable offers.
Finally, remember that freelancing and coaching businesses grow fastest when you focus on relationships and results. The right platforms simply make it easier for you to connect with clients, deliver a great experience, and build a reputation that leads to referrals.
Click here to sign up for Skool now: launch your coaching group or program today. You’ll be able to deliver your services in a professional, distraction-free space your clients will love.