How to Create Digital Products People Actually Want to Buy
When I created my first digital product, I made a huge mistake: I built something I thought was great… but no one bought it. That’s when I realized the secret to success is to create digital products people actually want to buy, not just what you think they want.
If you’ve been struggling to make sales, it’s probably not because your product is bad—it’s because you didn’t validate your idea first. In this post, I’ll share exactly how I now create digital products that sell out every time.
Table of Contents
Step 1: Solve a Real Problem
The fastest way to create a product that sells is to solve a real problem your audience is already struggling with. Don’t guess—ask. I survey my audience, look at online forums, and read reviews to see what questions people are constantly asking.
Once you know the pain point, your product becomes the solution. People are more than willing to pay for something that saves them time, money, or frustration.
Step 2: Start Small
One mistake I made early on was overcomplicating my products. I tried to build massive courses and bundles. Now, I start small with a simple solution—a template, guide, or mini-course—and test if people are willing to pay for it before I build more.
This approach allows you to launch faster and make adjustments based on feedback.
Step 3: Validate Before You Build
Before I create a single lesson or design a single graphic, I validate my idea. I pre-sell the product to a small group or run a waitlist to see if there’s real interest. If people are willing to pay upfront, I know I’m on the right track.
This step saves me from wasting time building products nobody wants.
Step 4: Make It Easy to Consume
People are busy. They don’t want to dig through 50 lessons just to get to the point. I structure my digital products so they’re clear, actionable, and easy to complete. The faster someone can implement what they learn, the more satisfied they’ll be.
Step 5: Build in Community
One of the biggest factors in product success is connection. I’ve learned that people stick around longer when they feel like they’re part of something. That’s why I use Skool to host my digital products and communities in the same place.
Students can interact with me and each other, which increases engagement and leads to more sales through referrals.
Step 6: Focus on Outcomes, Not Features
When you promote your digital product, don’t just talk about what’s inside—focus on the transformation it provides. Will it help your customer save hours? Will it teach them a new skill? Clear outcomes sell better than a list of features.
Step 7: Keep Improving
Your first version doesn’t need to be perfect. Once you launch, ask for feedback and make improvements. Each update makes your product better and increases customer satisfaction.
Ready to Create Your Next Digital Product?
If you want to create digital products people can’t wait to buy, focus on solving real problems, validating your idea, and delivering clear outcomes.
I use Skool to host my products, handle payments, and connect with my customers—all in one place. It makes the process simple and allows me to focus on creating value.
Click here to set up your Skool account and start building products people actually want to buy.
One of the biggest lessons I’ve learned is that guessing what people want never works. When I used to build products based on my own assumptions, I’d end up disappointed with the results. The turning point was when I started asking my audience what they wanted directly.
I also began paying close attention to the questions people were asking repeatedly. If someone asked me for the same advice three or four times, I knew there was a demand for a solution. This research gave me a list of product ideas that were already validated.
Another thing that helped me was looking at other products in my niche. I wasn’t copying anyone, but I studied what was working for them. This gave me clues about what customers were willing to pay for and what gaps I could fill with my own unique approach.
When you create a product, it’s important to get it out into the world quickly. I used to spend months perfecting everything, but now I launch a minimal version and improve it as I go. This not only saves time but also allows me to earn money while I refine the product.
I also learned to focus on creating a great customer experience. Clear instructions, simple navigation, and strong visuals all make a big difference. If customers enjoy using your product, they’re more likely to recommend it to others.
Building a community around your product can also take your sales to the next level. When customers have a place to ask questions, share wins, and connect with each other, they become more invested. That’s why I use Skool to host my products and communities together.
Another key to success is making sure your product delivers results. When customers see real transformation, they become your biggest promoters. I build my products with actionable steps so people can get quick wins early on.
Don’t forget to ask for feedback. I regularly survey my customers to find out what they love and what could be better. This helps me create updates that add even more value and keep customers happy.
It’s also smart to test different formats. Some audiences prefer video, others love templates or audio lessons. Offering multiple formats can make your product more appealing to a wider group of customers.
I’ve also learned the power of bonuses. Adding a few extra resources or tools can increase the perceived value of your product and motivate people to buy. Just make sure your bonuses align with the main outcome you’re promising.
One common mistake is focusing too much on features when marketing a product. Customers don’t care about how many modules or pages it has—they care about what it will do for them. Shifting your messaging to outcomes can make your product much more compelling.
Finally, remember that creating digital products is a long-term game. You might not get everything right on your first try, and that’s okay. Every launch teaches you something new, and as you keep improving, your sales and impact will grow.