How to Replace Facebook Groups for Your Coaching Business
For years, I ran my coaching community inside a Facebook Group. It seemed like the easiest and most familiar way to stay in touch with clients and share updates. But over time, I realized it was hurting my business more than helping. That’s when I made the switch — and I haven’t looked back.
If you’re tired of dealing with distractions, low engagement, or your content getting buried in a noisy feed, you’re not alone. In this post, I’ll show you exactly how I replaced Facebook Groups in my coaching business using a better tool: Skool.
Click here to try Skool — it’s what I use now, and it changed everything.
Table of Contents
Why Facebook Groups No Longer Work for Coaches
At first, Facebook Groups felt like a great solution. Everyone was already there. I could post videos, announcements, and reply to comments. But over time, the problems started piling up.
- My posts weren’t reaching all my members
- Clients got distracted by ads, memes, and irrelevant content
- The lack of structure made it hard for new members to know where to start
- I had no real control over the experience
It became clear that Facebook wasn’t built for serious coaching businesses — it was built to keep people scrolling.
What I Needed Instead
I didn’t want something overly complex. I just needed a platform where I could:
- Host my course content
- Run weekly group calls
- Communicate with my members
- Keep everything distraction-free
- Get paid easily
That’s when I found Skool — and everything clicked.
How Skool Helped Me Replace Facebook Groups
Skool gave me a clean, focused space where my coaching clients actually showed up and participated. Here’s how I use it:
- The Classroom lets me host all my training videos in one organized place
- The Community tab is like a better version of a Facebook feed — no distractions, just valuable discussions
- The Calendar makes it easy to schedule live coaching calls and events
- Members earn points for engaging, which keeps the group active and thriving
- Stripe integration means I can charge monthly or one-time fees with no headaches
Instead of chasing clients across platforms, everything now happens in one place.
Try Skool with my referral link — I truly use it daily and recommend it to every coach I know.
Transitioning My Clients Was Easier Than I Expected
I was nervous about moving my group. I thought clients would resist change. But when I invited them to Skool and explained why, almost everyone followed.
I sent them a welcome video, walked them through how to use it, and within a week they were already more active than they ever were on Facebook. They told me they finally felt focused and appreciated having a clear learning environment.
The Impact on My Business
Since switching to Skool, engagement is higher, churn is lower, and I spend less time chasing clients. I feel proud of the community I’ve built — not buried under a mess of comments and missed posts.
Most importantly, I finally have a tool that matches the professionalism of the service I’m offering.
One of the things I underestimated was how much noise on Facebook was affecting my clients’ results. They’d log in to join a coaching call, then get sucked into unrelated notifications or drama. That distraction directly impacted their focus, and eventually, their commitment to the program.
When I launched my Skool community, I finally felt like I owned the space. There was no algorithm deciding who saw my posts. Every announcement, update, and module was right where it needed to be. My clients noticed the difference immediately.
Another big win? Content organization. Inside Facebook, everything got buried. Someone would ask a question, and the reply would disappear after a day. With Skool, every post can be pinned, categorized, and revisited later. It gave my community a structure that finally made sense.
I also used to struggle with scheduling live events. Facebook Events didn’t really sync well with my coaching sessions, and people would forget. With Skool’s calendar feature, I just add the Zoom link and set the time — everyone gets notified inside the platform.
One unexpected benefit was the leaderboard and gamification system. I didn’t think it would matter much, but turns out people love recognition. Members started contributing more, answering each other’s questions, and leveling up — without me pushing them.
As a coach, I want my time spent coaching, not managing tech. With Skool, I stopped juggling email lists, course platforms, Facebook threads, and PayPal links. Everything I needed to deliver my program now lives in one place — and it’s beautiful.
Even the payment side became easier. Skool integrates directly with Stripe, so I set up my pricing once, and now I get paid automatically every month. No chasing invoices. No dealing with external checkout pages. Just clean, simple membership billing.
Some coaches ask me, “What if my audience is already on Facebook?” And I get it — that was my biggest hesitation too. But here’s the thing: the right clients will follow you. Especially when they see how much more value and structure you’re offering on a real platform.
I’ve since coached other business owners to do the same, and they all say the same thing: “I should’ve done this sooner.” There’s something powerful about inviting your clients into a dedicated learning environment. It shifts the energy from casual to committed.
And when you’re running a coaching business, that shift matters. You’re no longer fighting for attention against cat videos and political posts. You’re delivering transformation in a focused, supportive space that reflects the value of your offer.
I now include Skool access as a core benefit of all my coaching programs. It’s where the magic happens. If you’re serious about delivering real results to your clients, it’s time to move beyond Facebook.
Click here to start your own Skool group— it changed my business, and I believe it can change yours too.